About Us

We’re bringing fairness to insurance

Fair is what home and contents insurance is supposed to be.

That’s why we created Sure Insurance for areas from Bundaberg to the Cape, to Mt Isa in the west. We assess risk on an individual basis, not for a whole area. We give discounts for the things you’ve added to protect your place. And automatically cover you for things like flood, bushfire and cyclone. We support local tradies and we make sure we have the right people on the ground when it matters. Sure sounds fair to us.

About Us

We’re bringing fairness to insurance

Fair is what home and contents insurance is supposed to be.

That’s why we created Sure Insurance for areas from Bundaberg to the Cape, to Mt Isa in the west. We assess risk on an individual basis, not for a whole area. We give discounts for the things you’ve added to protect your place. And automatically cover you for things like flood, bushfire and cyclone. We support local tradies and we make sure we have the right people on the ground when it matters. Sure sounds fair to us.

Putting fairness first

Fairness is part of our DNA.

From the way we talk and the way we quote to prioritising local tradespeople where possible, we make sure that fairness informs every decision.

  • 1

    We act responsibly

    We do what’s right and we follow through

  • 2

    We are open

    We listen and engage with all people and possibilities

  • 3

    We keep it simple

    We keep things clear and transparent

  • 4

    We make things better

    We’re proactive and challenge the status quo

  • 5

    We put people first

    We act with empathy, dignity and respect

Meet our customers

From Bundaberg to the Cape, to Mt Isa in the west, our fair insurance benefits all Regional Queenslanders.

Working with
fair partners

We only work with people who are fair with their fees.
And where possible, we use local tradies and suppliers
for replacement and repairs.

Fairness First

You’re in safe hands with Sure.

Sure Insurance is Queensland owned and operated. We have partnered with global insurer, Liberty Mutual Insurance Company (Liberty), who underwrite your policy. In Australia, Liberty is licensed and regulated by the Australian Prudential Regulation Authority (APRA) and meets all prudential requirements

All financial services in connection with your policy are provided by us, on behalf of Liberty, under our Australian Financial Services Licence (AFSL 506378). Contact us for more information.