“My house in Townsville is worth $200k less than the 1 I have in Brisbane and my premium is 3 times the price

“I have two houses in Townsville that I pay over $3,000 on each for insurance. Compare this with Toowoomba and Perth that cost $650 and $780.”

And that’s just the start.

Over the years I’ve been called a born optimist, a happyconriac, well today I’m extra optimistic.

As everyone here knows, since 2011, there have been huge increases in insurance premiums, of all types, in northern Australia. They have

 

  • Risen exponentially to the rest of Australia with Allianz stating ‘average premiums were 2.5 times more than elsewhere but that some homeowners faced premiums of ten or fifteen times those of other Australians’.


In 2015 IAG (one of the biggest insurance group operating in Australia) stated more than 30,000 households per year were leaving the market and the crisis was affecting more than 3,000,000 Australian adults. I wonder what it is now.

We believe there has been a market failure in the insurance industry in central and north Qld, others disagree as they state that if you can get a quote then you can’t have a market failure.

 

  • If there is a monopoly in the insurance industry for a particular area then that’s market failure
  • If you stop development and investment in an area because of the cost of insurance then that’s market failure
  • If people walk away from insuring leaving themselves vulnerable then that’s market failure
  • If you can’t afford your insurance then as far as I’m concerned you have market failure


“Insurance is not a luxury, it is a necessity and it HAS to be affordable.”

How do you define affordability?

 

  • If someone has to massively change their life due to the rises in insurance premiums then they aren’t affordable
  • If people go bankrupt, have fire sales and lose their homes, premiums aren’t affordable
  • If people are mentally and physically stressed due to the rises in insurance premiums, they aren’t affordable
  • If investors leave the market because of premiums, then they aren’t affordable
  • If businesses suffer, or close, due to insurance premiums, then they aren’t affordable


These excessive increases in insurance premiums have had a devastating effect on areas already affected by the downturn in the resources sector, the GFC and subsequent drop in tourism, and caused mental, physical health and financial difficulties. They’ve led to Mortgagee in possession sales, a major reduction in property values, and bankruptcy.

The pain of seeing your home gone, not being able to pay your bills, and feeling abandoned by all Governments cannot be calculated.

I had a son in Townsville when TC Yasi hit. I was living in Airlie Beach when TC Debbie hit, strata premiums are so bad my husband and I decided to cut our losses, sell our apartment below its worth and move to Townsville. Late September last year we moved into a 1 in 500 year flood house and got flooded in a 1 in 500 year flood – we’re still not back home. If you want a peaceful life don’t live in north Qld, but if you want to live in the best place ever, then just look around, we have so much more to offer than the SE and yet we get the feeling that they 1. Don’t understand us and 2. They don’t care about us.

Today we’re here to welcome a new insurance company to the market operating for the benefit of people from Bundaberg north to the Cape and to the west. They believe in us, they see us as an untapped market. They’re not going to operate in the SE where there’s plenty of competition in the market and premiums are affordable.

Having recognised the plight of people in this area SURE believes they can offer us affordable and competitive home and contents insurance – although it would be hard not to be competitive in this market. The feedback from consumers to me, so far in a short time period, has been positive but I’m not getting carried away.

It may only be home and contents at the moment, but it’s a start. We have been recognised as not being the untouchables, but as an opportunity. Let us hope they succeed and bring some competition back to the market. Maybe this is the first of many, maybe not.

A lot of people will be watching their progress as, I’m sure will a lot of existing insurance companies and the ICA.

Expectations are high, although we have to wait and see. I want them to succeed, we need them to succeed.

I’m optimistic.

Margaret Shaw OAM

What to do in an emergency

If you’re in a life threatening emergency, call 000 or your local SES on 132 500 first.

If it’s not life threatening, report any loss to the police and keep a list of any items stolen or damaged.

Next, contact our team on 1300 392 535.

Fairness First

You’re in safe hands with Sure.

Sure Insurance is Queensland owned and operated. We have partnered with global insurer, Liberty Mutual Insurance Company (Liberty), who underwrite your policy. In Australia, Liberty is licensed and regulated by the Australian Prudential Regulation Authority (APRA) and meets all prudential requirements

All financial services in connection with your policy are provided by us, on behalf of Liberty, under our Australian Financial Services Licence (AFSL 506378). Contact us for more information.