Bringing fair
to insurance in
regional Queensland
From Maryborough to Cape York and Mt Isa to the West, we bring a fairer approach to insurance. One that calculates your premium on your individual home, not just the area you live in. It could save you a lot.
A history of fair
2018

Bradley Heath decides to found a new kind of insurance company. One that brings fairness to Regional QLD.
2019 June

The first policy is sold to Lloyd from Bushland Beach.
2020 June

Sure Insurance branches out into offering Strata Insurance.
2020 July

Sure celebrates A Year of Fair with a multimedia campaign filmed across the State.
2020 Nov

Real customers from across FNQ star in our first Testimonial TV campaign.
2021 JAN

Sure employs first of regional staff in Gladstone.
2021 May

Residents of Hervey Bay ask to expand regional boundaries to bring Home and Strata Insurance savings to Wide Bay.
2021

The milestone of 20,000 customers is reached. Call centre numbers triple.
2022

Over $20 million has now been injected back into regional Queensland economies on the back of insurance savings.
2023

Entered into the Cyclone Reinsurance Pool
2024

Residential Strata limit raised from $5m to $20m
We believe in fair in everything we do
We act responsibly
We are open
We keep it simple
We make things better
We put people first
Supporting Regional Queensland

Supporting Local Trades
We think it’s important to use locals and keep local economies thriving. So we will always try to use local trades where possible, even accessing trades from bigger neighbouring towns where necessary.

Supporting Local Brokers
Regional Queensland is home to many committed and professional brokers. We embrace their expertise and partner with them proudly, especially in the rapidly evolving Strata Insurance market.
Local commitment
Global Clout
When the business started in 2019, we recognised the need for local and global connections to ensure we would always be able to successfully pay claims and have the reinsurance required to run a successful regional Underwriting agency.
To bring secure and reliable capacity to regional Queensland, Sure Insurance has chosen to partner with various world-leading insurance companies with operations in many countries around the world.
All financial services in connection with your insurance are provided by us on behalf of these product issuers. Please refer to your PDS for more information.
