Bringing fair
to insurance in
regional Queensland
From Maryborough to Cape York and Mt Isa to the West, we bring a fairer approach to insurance. One that calculates your premium on your individual home, not just the area you live in. It could save you a lot.
A history of fair
2018
Bradley Heath decides to found a new kind of insurance company. One that brings fairness to Regional QLD.
2019 June
The first policy is sold to Lloyd from Bushland Beach.
2020 June
Sure Insurance branches out into offering Strata Insurance.
2020 July
Sure celebrates A Year of Fair with a multimedia campaign filmed across the State.
2020 Nov
Real customers from across FNQ star in our first Testimonial TV campaign.
2021 JAN
Sure employs first of regional staff in Gladstone.
2021 May
Residents of Hervey Bay ask to expand regional boundaries to bring Home and Strata Insurance savings to Wide Bay.
2021
The milestone of 20,000 customers is reached. Call centre numbers triple.
2022
Over $20 million has now been injected back into regional Queensland economies on the back of insurance savings.
We believe in fair in everything we do
We act responsibly
We are open
We keep it simple
We make things better
We put people first
Supporting Regional Queensland
Supporting Local Trades
We think it’s important to use locals and keep local economies thriving. So we will always use local trades where possible, even accessing trades from bigger neighbouring towns where necessary.
Supporting Local Brokers
Regional Queensland is home to many committed and professional brokers. We embrace their expertise and partner with them proudly, especially in the rapidly evolving Strata Insurance market.
Local commitment
Global Clout
When the business started in 2019, we recognised we needed global connections to ensure we would always be able to successfully pay claims and have the reinsurance required to run a successful regional insurer. We chose to partner with Liberty Mutual Insurance Company (LMIC), the 5th largest property insurer in the world.
While profits are poured back into broadening the reach of our offering, it can be reassuring for some customers to know we have the substantial backing of a Global Insurer.
We have brought even more capacity to Regional Queensland by adding Pacific International Insurance and more recently New India Assurance as additional partners and co-insurers.
All financial services in connection with your insurance are provided by us on behalf of the product issuers.
Sure in the News
Acquisition of Sure Insurance
Steadfast Group has today entered into an agreement to acquire 70% of the equity interest in Combined Agency Group Pty Limited, trading as Sure Insurance (“Sure Insurance”). Sure Insurance is a rapidly growing underwriting agency providing home and contents insurance...
Cyclone insurer puts the wind up rivals in Far North Queensland
A back-of-the-envelope idea to take on the big boys of the insurance trade in Queensland’s cyclone alley has turned into a $150m business for Bradley Heath. Mr Heath, who spent more than a decade as chief executive of RACQ Insurance, founded Sure Insurance with...
Sure Insurance delivers solution to Northern QLD non-insurance crisis
Sure Insurance has delivered a working solution to persistent high-levels of non Home Insurance across northern Queensland through its specialised regional underwriting and strategic premium pricing. The Australian Competition & Consumer Commission (ACCC) in its...