to insurance in
From Maryborough to Cape York and Mt Isa to the West, we bring a fairer approach to insurance. One that calculates your premium on your individual home, not just the area you live in. It could save you a lot.
A history of fair
Bradley Heath decides to found a new kind of insurance company. One that brings fairness to Regional QLD.
The first policy is sold to Lloyd from Bushland Beach.
Sure Insurance branches out into offering Strata Insurance.
Sure celebrates A Year of Fair with a multimedia campaign filmed across the State.
Real customers from across FNQ star in our first Testimonial TV campaign.
Sure employs first of regional staff in Gladstone.
Residents of Hervey Bay ask to expand regional boundaries to bring Home and Strata Insurance savings to Wide Bay.
The milestone of 20,000 customers is reached. Call centre numbers triple.
Over $20 million has now been injected back into regional Queensland economies on the back of insurance savings.
We believe in fair in everything we do
We act responsibly
We are open
We keep it simple
We make things better
We put people first
Supporting Regional Queensland
Supporting Local Trades
We think it’s important to use locals and keep local economies thriving. So we will always use local trades where possible, even accessing trades from bigger neighbouring towns where necessary.
Supporting Local Brokers
Regional Queensland is home to many committed and professional brokers. We embrace their expertise and partner with them proudly, especially in the rapidly evolving Strata Insurance market.
When the business started in 2019, we recognised we needed global connections to ensure we would always be able to successfully pay claims and have the reinsurance required to run a successful regional insurer. We chose to partner with Liberty Mutual Insurance Company (LMIC), the 5th largest property insurer in the world.
While profits are poured back into broadening the reach of our offering, it can be reassuring for some customers to know we have the substantial backing of a Global Insurer.
We have brought even more capacity to Regional Queensland by adding Pacific International Insurance and more recently New India Assurance as additional partners and co-insurers.
All financial services in connection with your insurance are provided by us on behalf of the product issuers.
Sure in the News
Steadfast Group has today entered into an agreement to acquire 70% of the equity interest in Combined Agency Group Pty Limited, trading as Sure Insurance (“Sure Insurance”). Sure Insurance is a rapidly growing underwriting agency providing home and contents insurance...
A back-of-the-envelope idea to take on the big boys of the insurance trade in Queensland’s cyclone alley has turned into a $150m business for Bradley Heath. Mr Heath, who spent more than a decade as chief executive of RACQ Insurance, founded Sure Insurance with...
Sure Insurance has delivered a working solution to persistent high-levels of non Home Insurance across northern Queensland through its specialised regional underwriting and strategic premium pricing. The Australian Competition & Consumer Commission (ACCC) in its...