Bringing fair
to insurance in
regional Queensland
From Maryborough to Cape York and Mt Isa to the West, we bring a fairer approach to insurance. One that calculates your premium on your individual home, not just the area you live in. It could save you a lot.
A history of fair
2018
Bradley Heath decides to found a new kind of insurance company. One that brings fairness to Regional QLD.
2019 June
The first policy is sold to Lloyd from Bushland Beach.
2020 June
Sure Insurance branches out into offering Strata Insurance.
2020 July
Sure celebrates A Year of Fair with a multimedia campaign filmed across the State.
2020 Nov
Real customers from across FNQ star in our first Testimonial TV campaign.
2021 JAN
Sure employs first of regional staff in Gladstone.
2021 May
Residents of Hervey Bay ask to expand regional boundaries to bring Home and Strata Insurance savings to Wide Bay.
2021
The milestone of 20,000 customers is reached. Call centre numbers triple.
2022
Over $20 million has now been injected back into regional Queensland economies on the back of insurance savings.
We believe in fair in everything we do
We act responsibly
We are open
We keep it simple
We make things better
We put people first
Supporting Regional Queensland
Supporting Local Trades
We think it’s important to use locals and keep local economies thriving. So we will always use local trades where possible, even accessing trades from bigger neighbouring towns where necessary.
Supporting Local Brokers
Regional Queensland is home to many committed and professional brokers. We embrace their expertise and partner with them proudly, especially in the rapidly evolving Strata Insurance market.
Local commitment
Global Clout
When the business started in 2019, we recognised we needed global connections to ensure we would always be able to successfully pay claims and have the reinsurance required to run a successful regional insurer. We chose to partner with Liberty Mutual Insurance Company (LMIC), the 5th largest property insurer in the world.
While profits are poured back into broadening the reach of our offering, it can be reassuring for some customers to know we have the substantial backing of a Global Insurer.
We are pleased to announce that from 1 September 2022, we are bringing even more capacity to Regional Queensland by adding Pacific International Insurance as a partner and co-insurer.
Pacific International Insurance is an Australian insurance company with more than two decades’ experience in building unique insurance offerings.
All financial services in connection with your insurance are provided by us on behalf of the product issuers.
Sure in the News
Government Home Resilience Program Grants open for North Queenslanders this Monday 1 August
Regional Queensland insurance specialist, Sure Insurance, today urged North Queensland householders to apply for grants under the Household Resilience Program that provides financial assistance to help protect homes against cyclone damage. The Queensland Government...
Cost of living pressures cause Queenslanders to re-think home insurance payments
Increasing cost-of-living pressures including rising mortgage interest rates, household utilities and groceries is causing North and Far North Queensland home insurance policyholders to re-think the way they pay their annual premiums. Managing Director of Sure...
Deadlocks & Home Security raise QLD Fire danger
Sure Insurance today urged Queensland householders to ensure deadlocked doors and home security measures do not prevent a quick escape in the event of a fire. Managing Director of Sure Insurance, Bradley Heath said many householders were preventing an easy escape by...